Website (direct API)

For a custom site or app: create a flow with source Website and have your backend or frontend POST the lead as JSON to the flow's webhook URL. The field map keys are the JSON keys you send. The endpoint always returns 200 once the lead is logged; only an unknown token returns 404.

fetch("https://…/webhook/<token>", {
  method:"POST", headers:{"content-type":"application/json"},
  body: JSON.stringify({ email:"[email protected]", name:"Jane", phone:"+972…" })
})

WordPress

Create a flow with source WordPress and a field map keyed by your form's field names. In the form plugin (Elementor Pro / WPForms / Gravity / Fluent) add a Webhook action pointing at the flow's webhook URL.

Wix

Create a flow with source Wix and a field map keyed by your Wix form field names. In Wix → Automations → trigger "Form submitted" → action "Send via Webhook" (POST JSON) pointing at the flow's webhook URL.

Destination

Each flow delivers to either Brevo (needs an API key + list) or the native Sorbet DB (no external account — leads are deduped by email and shown under Contacts).

Connect an account (Meta / Google) — the easy way

For server-side tracking attribution: create a flow with source Traffic (target locks to the Traffic log). In the SST (sGTM) container add an HTTP-request tag that POSTs the event — utm_source, utm_medium, utm_campaign, gclid, page, referrer — to the flow's Traffic URL. Events show in the CRM's Traffic view; nothing is delivered to Brevo or the contact book.

In the flow form pick source Meta Lead Ads or Google Ads, click Connect account, and sign the client in to the Sorbet-Hooks app. You're sent back here with their Pages / Ads accounts in a dropdown — pick one, choose the destination and field map, and hit Create flow. For Meta we auto-subscribe the chosen Page to leadgen; for Google we record the account and hand you the webhook URL + key to drop into the Lead Form asset. (The Google account list needs the Ads API Developer Token; without it you can still type the customer id by hand.)

Google Ads (manual)

Create a flow with source Google Ads and a field map keyed by Google column IDs (EMAIL, FULL_NAME, PHONE_NUMBER, …). In Google Ads → the Lead Form asset → Webhook integration, paste the flow's Google webhook URL as the URL and its key as the Key, then click "Send test data".

Meta Lead Ads (manual)

Prefer Connect account above. To wire by hand: all Pages share one app-level callback, . In the Meta app (Sorbet-Hooks) → Webhooks → Page, set the Callback URL to that, the Verify Token to the server's META_VERIFY_TOKEN, subscribe to the leadgen field, then subscribe each client Page to the app. Create a flow per Page with its meta_page_id + long-lived meta_page_token; field map keys are the Meta form field names (email, full_name, phone_number, …).